How Phynd is Helping Health Systems Handle Provider Information

Entities like UNC Health Alliance are utilizing the Dallas, Texas company's cloud-based platform, which seeks to manage all the provider information across a healthcare organization.

Dallas, Texas-based Phynd‘s journey began when Thomas White founded it in the first quarter of 2013. The idea, White said in a phone interview, came from the experiences he’d had in the healthcare marketplace.

“We really noticed hospitals did not have a single provider database we could rely on for data,” he said. “They had 20, 30, 40 different systems.”

Thus, he created Phynd’s cloud-based platform aimed at managing all the provider information across a health system. The solution can integrate with EHR systems like Cerner, Epic, Meditech and Allscripts.

“What Phynd manages from a health system perspective is data that’s constantly changing,” White, who serves as CEO, said. This encompasses tasks like provider communication and coordination. Overall, the company seeks to improve everything from compliance to provider enrollment to network management.

Recently, the Dallas entity released a tool called Phynd 3.2, which is geared toward managing provider health plan participation and network affiliation. The software is particularly useful to hospitals as they shift to a value-based care world.

One organization has been reaping the benefits of Phynd’s offerings. UNC Health Alliance, the clinically integrated network of UNC Health Care in North Carolina, began talking to Phynd in late 2014. By the second quarter of 2015, the CIN was officially a client.

“We realized that we had to figure out and identify a partner that could help us get our hands on provider data,” Robb Malone, UNC Health Care’s system vice president of practice quality, innovation and population health services, said in a phone interview. “We were looking at the market and Phynd bubbled up.”

Malone noted that using Phynd’s technology has helped improve relationships and communication with UNC Health Alliance’s community-based independent providers. He also said the technology has helped the CIN better understand where its patients are going and which providers they’re seeing.

White spoke to this point as well, noting that Phynd can lend a hand when it comes to care coordination. “Once you have a foundation of good, solid provider information, then you can tackle care coordination,” he said.

Moving forward, Malone said he hopes to take Phynd further internally at UNC and locate other operational units that could benefit from its approach. Ultimately, the goal is to use the technology to benefit patients in a positive way, he concluded.

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